To prevent players from undergoing performance issues in Guild Wars 2 NCsoft has decided to temporarily cease the digital sales via their website. In the meantime they are trying to crank up their infrastructure.
Never seen a developer do this before, that's what I call customer friendly! It looks like the popularity of GW2 has exceeded their expectations.
[as posted on their Facebook]Ensuring the best possible play experience for our fans is our highest priority. We’ve said before that we would be willing to temporarily disable first-party digital sales if we felt our high player concurrency may compromise player experiences. We have now reached that point.
Effective immediately we have disabled sales via buy.guildwars2.com. To be clear, box and digital sales are still available via our retail partners. We are tracking our concurrency closely while expanding our infrastructure. We’ll re-enable first-party digital sales as soon as we feel that we can do so safely. ~RB2
Never seen a developer do this before, that's what I call customer friendly! It looks like the popularity of GW2 has exceeded their expectations.